Official Rules

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SEE YOUR POTATO RECIPE IN PRINT PHOTO CONTEST
OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
By participating in the See Your Potato Recipe in Print Photo Contest (“Contest”), entrants agree to be bound by these Official Rules and by the decisions of the Sponsor, which are final and binding on all matters.
1. DESCRIPTION OF CONTEST: This is a contest for the most original, “Quick & Healthy” potato photograph and recipe. The Contest will be conducted in three phases:
a. On-line Photo and Recipe submissions
b. Panel judging of photo and recipe entries
c. Final on-line voting to determine three finalists.
A. Photo and Recipe Submission and Voting Period: The contest will start at 12:00 p.m. (Pacific Standard Time [“PST”]) on Friday, July 23, 2010 and end at 12:00 p.m. PST on Monday, August 30, 2010. Entrant can submit a photograph (“Photo”) with corresponding recipe showing their original, “Quick & Healthy” potato recipe during the Photo and Recipe Submission Phase.
All Photos and Recipes must comply with the submission guidelines set forth in Section 3 below.
B. The public judging of photo and recipe entries will commence on August 30, 2010 at 1:00 p.m. (Pacific Standard Time [“PST”]) and end at 12:00 p.m. PST on September 6, 2010. All eligible Photos and Recipes submitted during the initial entry period will be considered for inclusion in the Voting Phase of the contest. The top three photos and recipes with the highest votes will be tested by the judging panel for the criteria of: 1) nutrition profile, 2) convenience, and 3) originality. The panel of judges will be selected by the Sponsor and may be employees of the Sponsor or of affiliates of the Sponsor.
C. Photos and recipes selected for voting will be posted online at http://www.facebook.com/PotatoesTatersAndSpuds during the Voting Period. Odds of winning will vary based on the number of entries received.
2. ELIGIBILITY: The Contest is open only to legal residents of the 50 United States and the District of Columbia who are 18 years or older or the age of majority in their state of residence, whichever is older at time of entry, and have access to the Internet. Entrants must be a registered user on Facebook to be able to submit a Photo in this Contest. Employees, officers and member of the United States Potato Board and their respective parents, affiliates, subsidiaries, advertising and promotion agencies, suppliers, other entities involved in the development, implementation or fulfillment of the Contest and the immediate family members (mother, father, sister, brother, husband, wife, daughter, son, step-father, step-mother, step-daughter, step-son, step brother, step-sister, half-brother, half-sister and those married to or living in the same household of the foregoing) are not eligible.
3. HOW TO ENTER: Go to http://www.facebook.com/PotatoesTatersAndSpuds and follow the entry directions there, and submit your Photo and Recipe, and all other required information. All entries, including Photos and Recipes, must be received no later than 12:00 p.m. PST on August 30, 2010. Only one (1) entry per person. The time stamp used in connection with the Entry Landing Page will be used to determine date and time of receipt. Sponsor will not verify receipt of entries. All Photos and Recipes must conform to the submission guidelines set forth below.
Photo and Recipe Submission Guidelines:
Each contest entry must meet the following requirements:
• The Photo must be in .jpg, .png, or .gif format;
• The Photo must not exceed Facebook’s size limitations;
• The Submission must contain a name/title;
• The Photo and Recipe Submission name/title must be in English;
• Both the Photo and the Recipe must be your own work;
• Creative use of computer programs such as Adobe® Photoshop is acceptable;
• You must have permission from any person who appears recognizably in your Submission and you may be requested to provide proof of such permission;
• Neither the Photo nor the Recipe can have been submitted previously in a promotion of any kind or exhibited or displayed publicly through any means; and
• The Photo and Recipe cannot violate any of the restrictions noted below.

Photo and Recipe Submission Restrictions:
By submitting a photo and recipe, you promise that neither your Photo nor your Recipe:
1. infringes on the copyright, trade secret, trademark, patent, privacy, or publicity rights of others;
2. disparages Sponsor or any other person, company, brand or party whether affiliated with the promotion and administration of this Contest or not;
3. contains any material that could be considered unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, indecent, sexually explicit, or hateful, or content that refers negatively to people or groups on the basis of their race, ethnicity, religion, sexual orientation, gender, or similar characteristics;
4. is posted under a false name or the name of another person, or includes impersonations of any person;
5. includes illegal material or encourages, solicits, or glorifies illegal activity;
6. contains false statements or misrepresentations that could damage you, Sponsor, or any other party; or
7. includes commercial advertisements or solicitations.
Sponsor reserves the right, in its sole discretion, to disqualify or reject any entry or Photo or Recipe that it deems to violate the foregoing Submission Guidelines and Restrictions or that it deems to be offensive, inappropriate or not in keeping with Sponsor’s image. Sponsor also reserves the right, at its sole discretion, to disqualify any individual it finds, in its sole discretion, to be tampering with the entry process or the operation of the Contest or the Website; to be in violation of any applicable legal terms for use of the Website; to be acting in violation of the Official Rules; or to have engaged in any fraud. Any use of robotic, automatic, macro, programmed or like methods of entry will void all such entries by such methods and persons using any such methods will be disqualified. Incomplete, illegible, false or deceptive entries are void.
4. DETERMINATION OF WINNERS:
A. Voting Phase: The Voting Period will commence Tuesday, August 30, 2010 at 1:00 p.m PST. and will end Sunday, September 6, 2010 at 12:00 p.m. PST. During the Voting Period, members of Facebook will be invited to vote for the Photo and Recipe they believe best meets the criteria of original, quick and healthy. Limit: Each voter may vote for each submission one (1) time per day during the Voting Period. Votes received in excess of this stated limit will be void. Entrants are prohibited from obtaining votes by any fraudulent or inappropriate means, including, without limitation, offering prizes or other inducements, as determined by Sponsor in its sole discretion. Entrants are prohibited from voting on their own entries. Multiple voters are not permitted to share the same email address or Facebook account. Any attempt by any voter to submit more than the stated number of votes by using false or fictitious names or email addresses, multiple/different email addresses, identities or any other method will void that voter’s entry (if any) and votes and he/she will be disqualified from further participation in the Contest. Use of script, macro or any other automated system to vote is prohibited and all such votes will be void.

Subject to each such person’s compliance with these Official Rules, the person whose Photo receives the highest number of valid votes during the Voting Phase will be deemed the provisional Grand Prize winner, the person who receives the next highest number of valid votes during the Voting Phase will be deemed the provisional Second Place winner; and the person who receives the third highest number of valid votes during the Voting Phase will be deemed the provisional Third Place winner.

In the event of a tie in the number of votes received, the Sponsor will determine the winner of the applicable prize based on the criteria set forth in Section 4.B. below. Sponsor reserves the right to award fewer than the stated number of prizes, if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Photos and/or Recipes. Sponsor also reserves the right, in its sole discretion, to select an alternate Grand Prize, Second Place or Third Place winner should the voting appear to have been tampered with or manipulated in any way.

All provisional winners will be determined on or about September 15, 2010.

B. Tie Breaking. In the event of a tie in the number of votes received, the Sponsor will determine the winner of the applicable prize based on the following criteria: (a) creativity of the Photo and Recipe; (b) quality of the Photo; © taste; and © number of votes received. The Judges’ decision is final.
5. NOTIFICATION: The provisional winners will be notified by email. Failure by any provisional Grand Prize, Second Place or Third Place winner to respond to such notification within three (3) calendar days of the date of the notice will result in a rejection of the entry by the provisional winner and an alternate provisional winner will be selected from the next highest vote getter. This will continue until a provisional winner claims the prize. Entrants are responsible for ensuring their spam filter does not screen out notifying emails.
All entries are subject to verification prior to awarding of prizes. In the event of a dispute about the identity of an entrant, the entry will be declared by the authorized account holder of the email address submitted at time of entry. The authorized account holder is defined as the natural person who is assigned to an email address by an Internet Service Provider, online access provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Each winner may be required to provide proof that the winner is the authorized account holder of the email address associated with the winning entry.
The first eligible provisional winner for each prize that the Sponsor successfully contacts and who claims the applicable price in accordance with these Official Rules will be declared the winner of that prize.
Sponsor reserves the right to modify the notification procedures in connection with the selection of alternate provisional winners, if any.
6. PRIZES: The following prizes will be awarded in this Contest:
• Grand prize: The winning recipe will be featured in the December issue of Family Circle magazine. The grand prize winner will also receive a George Foreman Evolve Grill, valued at $130 (suggested retail value).
• 2nd place prize: The second place winner will receive a George Foreman Hot Zone Griddle, a $50 value, and a Potato Prize Pack from the USPB.
• 3rd place prize: The third place winner will receive a $50 VISA gift card.

Any and all applicable local, state, and federal taxes relating to the prizes are solely the responsibility of the winners. There are no cash redemptions or prize substitutions, except that Sponsor may substitute a prize of equal or greater value for any prize noted above. Sponsor will not replace any lost or stolen prize. The prizes cannot be used in conjunction with any other promotion or offer. Only the number of prizes stated in these Official Rules is available to be won in the Contest.
7. OWNERSHIP/USE OF ENTRY, PHOTOS AND RECIPES: All entries become the property of Sponsor. By submitting an entry, each entrant agrees that Sponsor will own all right, title and interest in all entries, Photos and Recipes that are submitted by entrant in connection with this Contest, whether or not determined to be a winner. If such transfer of rights is not allowable, entrant thereby grants the Sponsor the exclusive royalty free, irrevocable, worldwide, perpetual, fully transferable and sublicensable right to reproduce, modify, make derivative works, display, distribute, perform and otherwise use the Photo and/or Recipe, in any form, media or format, whether now known or hereafter developed, including, but not limited to, in print form, in digital form, on the Internet and in the advertising and promotion of Sponsor’s products and services. Each entrant acknowledges and agrees that Sponsor is not obligated to use any Photo or Recipe, but that if Sponsor does use that entrant’s Photo and/or Recipe (whether or not entrant is declared a winner of the Contest), entrant shall not be entitled to any credit, consideration, notice or payments of any kind. To the fullest extent permitted by law, each entrant waives any moral rights he or she may have to the Photo and Recipe and agrees that if Sponsor elects to use the Photo and/or Recipe for any purpose, all rights under copyright or other intellectual property rights which may result from that use shall be the sole property of Sponsor. Entrant further agrees that if Sponsor elects to use entrant’s Photo and/or Recipe, entrant will execute any documents requested by Sponsor to confirm and perfect the assignment of all right, title and interest in the Photo and Recipe to Sponsor.
8. PERMISSION TO USE NAME AND LIKENESS: Except where prohibited by law, each winner’s entry and acceptance of a prize constitutes permission for the Sponsor to use said person’s name, photograph, likeness, statements, biographical information, voice, and city and state address for promotional or advertising purposes in connection with this Contest and Sponsor’s products and services, on a worldwide basis, and in all forms of media, now or hereafter known, in perpetuity, including without limitation, on Sponsor’s Website, without review, permission or further compensation. Entrant agrees to execute or cause to be executed by any subject in an entered photograph, any documents requested by Sponsor to confirm Sponsor’s right herein.
9. INDEMNIFICATION: By participating in this Contest, entrant agrees to defend, indemnify, and hold harmless the Sponsor, Facebook Inc., Wildfire Interactive, Inc., and each of their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and the officers, directors, members, employees and agents of any of the foregoing (collectively, the “Released Parties”) from and against any all claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out or relating to their breach of these Official Rules or any use of that entrant’s Photo, including but not limited to claims for copyright, trademark or other intellectual property infringement, any claims for violation of privacy or publicity rights, or any claim that the Photo violates any applicable law, rule, regulation or order.
10. WINNER LIST: For names of winners, available after 9/16/2010, send a self-addressed, stamped (#10) envelope to: Fleishman-Hillard, Attn: Liz Conant, 300 Capitol Mall, Suite 1100, Sacramento, CA 95814, to be received by 9/6/2010.
11. LIMITATION OF LIABILITY: SPONSOR IS NOT RESPONSIBLE FOR LATE, LOST, ILLEGIBLE, MISDIRECTED, STOLEN, UNDELIVERED, SEPARATED, OR CORRUPTED ENTRIES OR PHOTOS.
SPONSOR DOES NOT ASSUME RESPONSIBILITY FOR ANY ERROR, OMISSION, INTERRUPTION, DELETION, DEFECT, DELAY IN OPERATION OF OR TRANSMISSION OR COMMUNICATIONS LINE FAILURE; THEFT OR DESTRUCTION OR UNAUTHORIZED ACCESS TO THE WEBSITE. SPONSOR IS NOT RESPONSIBLE FOR ANY PROBLEMS OR TECHNICAL MALFUNCTION OF ANY COMMUNICATION NETWORK OR COMMUNICATION LINES, COMPUTER ON-LINE SYSTEMS, SERVERS, COMPUTER EQUIPMENT, SOFTWARE, OR ANY FAILURE OF ANY ENTRY TO BE RECEIVED BY SPONSOR ON ACCOUNT OF TECHNICAL PROBLEMS, HUMAN ERROR OR TRAFFIC CONGESTION ON THE INTERNET OR AT ANY WEBSITE, OR ANY COMBINATION THEREOF.
IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S PARTICIPATION IN THIS CONTEST, ACCESS TO AND USE OF THE WEBSITE OR THE DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM THE WEBSITE OR USE OF THE PRIZES.
WITHOUT LIMITING THE FOREGOING, EVERYTHING IN THIS CONTEST, INCLUDING THE PRIZES, IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.
12. RELEASE: By participating in this Contest, each entrant releases and discharges the Released Parties from any claims, expenses, injuries, losses or damages of any kind, including but not limited to, claims for personal injury, death or damage to or loss of property, arising out of or resulting in whole or in part, directly or indirectly, from the acceptance, possession, use or misuse of any prize or participation in the Contest.
13. GOVERNING LAW AND VENUE: Any dispute, claim or cause of action arising under this Sweepstakes or these Official Rules shall be brought in the federal or state courts of Colorado, and such courts shall apply the internal, substantive law of Colorado in adjudicating any such dispute/claim/cause of action. To the fullest extent permitted by law, by entering, you agree (a) to the jurisdiction of such courts; (b) to bring any action individually (NOT as part of a class action); © that in any such dispute/claim/cause of action, your recovery shall be limited to actual out-of-pocket costs incurred, with any right to special, indirect, incidental, consequential, punitive or other damages and/or attorneys’ fees being waived. This Contest is void where prohibited by law.
14. OTHER CONDITIONS. Sponsor reserves the right at its sole discretion to modify, cancel or suspend this Contest at any time for any reason without notice or obligation. If terminated, Sponsor may, in its sole discretion, determine winners from among all eligible, non-suspect entries received up to the date of such termination according to the judging criteria outlined in Section 4 above.
15. SPONSOR: The National Potato Promotion Board d/b/a United States Potato Board.