Frequently Asked Questions

Below are some frequently asked questions. Please review these before emailing us. If your question is not answered below, please feel free to email us at sales@wildfireapp.com.

What is Wildfire Promotion Builder?
Wildfire is an online software application that enables businesses and organizations of all sizes to easily create their own attractive, branded interactive campaigns (e.g. sweepstakes, contests, give-aways, incentive-based surveys etc) and to simultaneously publish them in multiple social networks and on their website. Set up a Campaign now for free or read more on our Product Page.

Why should I use Wildfire Promotion Builder?
The Wildfire app is an easy-to-use, affordable and highly effective marketing tool whether you're trying to engage regular internet users or the highly attractive, but hard-to-reach social network demographic.
If you're trying to market to social networks users, running interactive campaigns like sweepstakes, contests and give-aways is one of the most effective ways to get their attention (according to Jupiter Research: companies that run contests have twice as many fans on their social network pages as those that don't). The Wildfire App makes it easy for you to create and run interactive campaigns within social networks and to automatically integrate your campaigns with social features like newsfeeds and friend invites so that word can spread virally.

You can also use the Wildfire app to run interactive campaigns on your company's website, which is a great way to turn casual web visitors into more engaged customers (e.g. by signing them up to your newsletter) or to encourage them to spread the word about your company to their friends.
Using the Wildfire application, you are easily able to create an interactive campaign and run it simultaneously on both your website and within social networks at an affordable price for even the smallest business!

Why should I run an interactive campaign?
At a time when consumers increasingly resent being marketed to, interactive campaigns like sweepstakes, contests and give-aways are a form of marketing that consumers actually like. In fact, more than 80% of all internet users have entered at least one sweepstakes or contest within the past year and 50% enter them at least once a month (Jupiter Research). Interactive campaigns are highly effective ways to fulfill a number of marketing goals; from building a company's fan base or mailing list, introducing a new product or driving traffic to your website, gathering customer feedback or user stories, or just generally building your brand awareness.

What's the benefit of running an interactive campaign within a social network like Facebook or MySpace?
Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand. When someone enters a campaign within a social network they can invite their social network friends with a few clicks of their mouse. Newsfeeds are generated when a user enters the campaign or votes for an entry in a contest, allowing users to share a campaign (e.g. an e-coupon or a contest entry) with all of their social network friends. Also, notifications can be sent to encourage users to return to the campaign daily. All of this means that for every person who engages with your campaign encourages a potential of hundreds of their social network friends to view your campaign, gaining you brand recognition. If some of these friends choose to enter your campaign, they in turn will spread the word to their friends, who will spread the word to their friends and so the word about your campaign and your brand will spread virally.

How can I create a campaign?
It's easy! Click on the Sign Up link in the upper right hand corner of this page to create your free account (it takes less than a minute). Then follow the six simple steps to create your own campaign. You can set up and preview as many campaigns as you like without needing to pay (you only pay once you launch your campaign), so feel free to play around with the app to see how you like it!

How long will it take to create a campaign?
Once you've decided upon your campaign name, dates & prizes, drafted your rules and created your campaign banner, setting up an interactive campaign using our app will take anything from 10 minutes if you're creating a simple sweepstakes, to perhaps 20-40 minutes if you're creating a long survey or a complicated contest. If you don't have access to a graphic designer you can even use our template banners, thus eliminating the need to create your own artwork.

I'm a small company, is this application right for me?
Our application is perfect for small businesses. With prices starting at just $0.99 per day, small businesses can run a sweepstakes or a coupon give-away for less than $30 per month. This is a highly cost effective way to build your email list, your fan base on your social network page, or to spread the word about your brand. For more information, view our Small Businesses section.

I'm a large company and need full brand control. Can you provide this?
For large companies we offer white-label versions of our application that provide companies with full control over the look, feel and branding of their campaign. Via our custom CSS functionality, companies can fully control the design (graphics, background, color, font, logos, buttons etc) of their campaign. They can create a fully customized entry form via our easy-to-use form builder and they can control the rules, privacy and disclaimer language. Companies also have full ownership and control over all the customer data that is collected during their campaign. For more information, view our Corporations section.

I'm an agency and need full creative control. Can you serve the needs of agencies?
Our product is ideal for agencies who wish to create attractive, engaging campaigns for their clients both within social networks and on the client's website. We provide the technology, hosting and back-end management so that agencies can focus on the creative and marketing aspects of the campaign. Via our technology, agencies can have campaigns up and running for their clients within a far shorter time frame and lower budget than if they were to build a custom technology, while still having full brand and creative control (over the graphics, background, color, font, logos, buttons, content etc) thanks to our custom CSS functionality.

What's the difference between a sweepstakes and contest?
In a sweepstakes the winners are selected by a random draw. In a contest the winners are selected either by a jury or audience voting or a combination of both and the entries are evaluated according to the skill of the submission (e.g. a photo contest).

What kind of campaign should I run? A sweepstakes? A contest? A coupon give-away?
The kind of campaign you should run depends on the goal of your campaign. Here are some reasons that you might choose to run a sweepstakes, contest or coupon give-away:

Sweepstakes are a powerful way to:

  • build your email or mailing list
  • increase your fan base on your company Facebook page
  • drive traffic to your Facebook page or website
  • gather survey data (e.g. entrant must complete a brief
  • survey before entering the sweeps)
  • educate customers (e.g. entrants must watch a brief movie before entering the sweeps)
  • build brand awareness

Contests are a powerful way to:

  • increase brand awareness
  • build a sense of community around your brand
  • gather customer stories and identify ardent fans
  • increase your fan base on your company Facebook page
  • drive traffic to your Facebook page or website

Distributing eCoupons is a powerful way to:

  • build brand awareness
  • encourage purchases of a newly launched product
  • encourage sales of excess inventory
  • drive traffic to the company's website

Do you provide help with drafting official rules and fulfillment of prizes?
Yes! We are partnered with a company that has more than 50 years experience managing campaigns. Through them we can assist you with the legal and fulfillment aspects of running a contest or sweepstakes. If you're interested in these services, email us at sales@wildfireapp.com and we'll provide you with additional information.

Can you help with setting up my company's Facebook page?
For sure! We're partnered with a fantastic company that's specialized in creating attractive and engaging Facebook pages at a very affordable rate. If you're interested in learning more, email us at sales@wildfireapp.com.

I'm expecting huge traffic for my campaign. Can you handle this?
Absolutely! Our technology is hosted on Amazon Web Services' EC2 platform, which is a fully scalable, distributed hosting solution that allows us to adjust our server capacity within minutes. This enables us to easily handle huge traffic volumes, including sudden surges in traffic. Our service runs within Amazon's proven network infrastructure and data centers, so our server up-time is as good as that of the Amazon retail website (i.e. almost perfect). To learn more, go to the Amazon EC2 site.

Is my data secure?
Yes, your data is fully secure. We use SSL (Secure Socket Layer) to encrypt the information passing between the browser and the server which stops hackers from accessing your data. Access to your organization's Wildfire account is protected via a username and password so only you can access your account data. Each account on Wildfire has its own secure partition, so there's no chance that another Wildfire customer will be able to see any of your plan data.