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Pepsi used our technology to run a sweepstakes in Facebook and was able to attract thousands of new subscribers to their Pepsi Stuff promotion.
Pepsi ran a sweepstakes on Facebook to promote and encourage subscriptions to their Pepsi Stuff Promotion. Although Pepsi Stuff is an ongoing promotion running on the web, Pepsi decided to run a sweepstakes on Facebook in order to get exposure to Facebook users and to benefit from viral features like friend invites and newsfeeds. The sweepstakes generated thousands of entries within a matter of days, a majority of which opted to subscribe to the Pepsi Stuff newsletter.