Access Trips Sweepstakes
Access Trips, a web-based adventure travel company, wanted to expose their brand to Facebook users so they used Wildfire's app to run a sweepstakes and were able to grow their mailing list by 30%.
Adventure travel company, Access Trips, decided to run a sweepstakes in order to build their e-newsletter list. Offering a trip to Turkey as their prize, the company used their existing e-newsletter list to promote the sweepstakes and did no other marketing. Thanks to the viral spread provided by newsfeeds and friend invites, the initial entries more than tripled over the course of their sweepstakes and each participant invited an average of seven friends.
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